Abstract

The article analyzes the problem of using digital technologies in public administration of various spheres of public relations. Since this problem remains poorly studied in Kazakhstan, the analysis mainly was conducted on the basis of foreign scientific developments of a theoretical and applied nature. The literature on information systems and software platforms indicates that there are a number of different digital tools available to public administration experts today. At the same time, such digital innovations are increasingly finding their application in public administration not only in the areas of economics and production, but also in the adjacent public sphere. In this regard, the possibilities of their use in monitoring, assessing and forecasting the level of social tension in society are of theoretical and practical interest. This makes it possible to carry out regular and prompt regulation of social tension by developing and adopting timely measures at the level of state policy in order to prevent the emergence of conflict situations in society. Another area of social relations management where digital technologies can be applied is public relations work. The importance of this area of ​​public administration of the public sphere is due to the need to establish «feedback» between the authorities and society. These aspects require comprehensive research in order to improve the effectiveness of scientific and analytical support for state policy in the field of public relations.

Keywords: digital technologies, public administration, social relations, social tension, public relations.